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10 Reasons Instagram Is So Popular

Instagram was originally launched in October 2010 and has grown in popularity massively since its original launch. Something truly amazing about Instagram is that when it was launched it had a whopping 1 million users within the first 2 months of going live.

Since the 1 million mark was reached in 2010 the growth has continued exponentially, to the point where the amount of monthly active Instagram users reached 1 billion in June 2018 (that’s a 1000% growth from October 2010 till June 2018).

This leaves some people asking the question, why is Instagram such a popular platform? We thought we would look for ourselves and try to answer this question.

So, what makes Instagram such a popular platform?

  1. The app is very simple to use and widely supported across android and apple devices.
  2. You can buy a camera phone cheaper than ever before; this makes it easy for people of all ages and backgrounds to get started on the social network and there’s no need for professional photography equipment (which can cost thousands).
  3. The Instagram app gives users the ability to make their photos look more professional with built in filters and effects and again this is easy to do.
  4. Sometimes a picture does speak a thousand words, some people find it easier communicating via a picture instead of words.
  5. There’s less of a negative vibe than on some other social networks.
  6. When it was launched in 2010 there was not a great deal of other apps like Instagram available in the app stores, this would have given the platform a good kickstart to where it is today.
  7. An all in one solution from taking the photo to editing and uploading, the Instagram app covers everything plus it’s fast and easy to use. This is particularly useful for anyone who is less tech savvy as well.
  8. Some people like to show off or just want to increase their followers, for this reason some use the platform as a sort of personal showcase. And the features that the platform offers allows users to do that with just a smartphone.
  9. People share images they wouldn’t otherwise share on other social networks. This is probably because they consider Instagram a more private social network in comparison to others, which makes them feel more comfortable sharing their images.
  10. Images are easier to browse and digest after a busy day. it’s probably a lesser known fact but images are easier for your brain to process than words (according to this article a picture is worth 60,000 words). And modern life is busy, so it’s easy to say that this may have something to do with Instagram’s popularity.

To break it down

So, there you have it, there are just a few of the reasons why Instagram is so popular around the world, but to break it down into a brief sentence:

Instagram is popular because it is simple and easy to use, widely compatible on smartphones with budget or high specs, Quick for users and more private than some other social networks.

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How to Get More Leads with Instagram

While Facebook has a robust advertising plan that smart and savvy online marketers have already been leveraging for years, Instagram is very much the “next big thing” in the world of online marketing – and in the world of social media in general.

Instagram continues to grow on an almost daily basis. With more than a billion global users logging on to Instagram and interacting every single month.
You would have to be at least a little bit crazy as an online marketer to ignore that kind of traffic.

At the same time, generating leads on Instagram (and social media in general) is nowhere near as simple or as straightforward as it may appear on the surface. These platforms are, after all, social platforms first and foremost – and trying to build a business on them sometimes comes across as ham-fisted and try hard.

If you are planning on building your business influence, credibility and persuasiveness to get more leads with Instagram then we have some top tips in this article. However, if you are still fairly new to Instagram or don’t have many followers then we suggest you read this guide before you proceed, as having followers is half of the battle when trying to get leads.

 

Create a regular content posting calendar

If you only do ONE thing that we recommend for generating more leads on Instagram it would be this – to create a regular content posting calendar/schedule and stick to it as though your business life depended on it.

There are several tools out their such as Hootsuite which allow you to write and schedule your posts in advance, so if you are busy this is always a good option.

You might post content hourly, daily, or weekly (but you don’t want to stretch it out too much between posts). Whatever works for your niche, your market, and your audience. But you have to provide a dependable flow of content for your followers and new followers to engage with.

If you’re all over the place they’re going to pick up on that and will inevitably build a relationship on Instagram with someone that’s more consistent and reliable.

 

Leverage your Instagram Stories as lead generation tools

Instagram stories allow you to post a lot more frequently but they also pick up a lot more engagement on this social media platform than traditional Instagram posts do.

Smart marketers have found that posting between five and 15 new stories every single day is the real “sweet spot”. This gives you about two or three minutes of solid content, and if you’re able to capture their attention for that long you have plenty of time to pitch them (subtly or overtly) and get them to take action.

Stick to this kind of story production schedule and you will be able to push complete and total strangers deeper and deeper into your lead generation funnel with very little effort.

 

Authenticity is everything on Instagram

Even though Instagram is very much a carefully curated social media platform with a loose definition of reality, people need to feel that your content is authentic – and that your lead generation pitches are authentic as well.

If you’re showing a lot of casual content and a lot of personality in your “regular” Instagram updates than your pitch has to follow with the same kind of congruency. If you’re more business focused and a little more “corporate” than you need that kind of attitude when you pitch.

The second that you deviate and trying to turn your Instagram profile/platform into something that it hasn’t been all along is when your regular followers and potential new followers rebel against ALL of your content.

Keep things authentic, keep things congruent, and stay consistent with your pitches and you will be able to fill up the front end of your lead generation funnel from Instagram much faster than he would have thought possible before.

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4 Surefire Ways to Get Followers on Instagram

If you are going to focus on building up just one social media platform (or are looking to start on one platform before branching out onto the rest), Instagram is the way to go.

With more than a billion monthly active users – almost 3 times the entire population of the United States – there’s a flood of activity and traffic on Instagram just waiting to be tapped into. The right Instagram strategies allow you to step right in front of that flood, driving more business and sales, building your influence and your authority, and helping you develop the kind of recognition you’re after to take you to the top of your market or industry.

At the same time, pretty much everyone else in your space or market are going to try and capitalize on Instagram opportunities as well. That’s why you need to do everything you can to build up a dedicated base of followers, engaged followers that are not only going to help you build your business in your profile but are also going to help you attract more followers like a magnet, too!

Here are three surefire ways to start ginning up a lot more Instagram followers (and a lot faster) than you ever thought possible before!

 

Follow and Engage with Relevant Influencers

Influencers in your space that you are trying to emulate (or directly compete with) offer maybe the highest amount of leverage you can tap into – and you need to be tapping into it as often as possible.

The most popular influencers in any given space are going to have a dedicated following of super fans, people that stay glued to their social media and are always on the lookout for others that are engaging and following the same account.

When you’re able to generate real engagement with these kinds of influencers – especially a quick back and forth with major influencers – it’s like a faucet opens up and new followers flood to your account to see what’s happening there, too.

Consistent engagement is the name of the game here, however. You also need to make sure that they are relevant influencers you are engaging with. A random comment from a major celebrity not in your space may generate a little bit of “heat” for your follower count, but it’s not going to mean all that much unless the followers are relevant to the goals you’re trying to achieve.

 

Leverage Follower Exchange Services

There are a number of high quality “follower exchange” services that you can sign up for – some of them 100% free of charge, though others ask that you pay premium for their services – that allow you to dramatically increase your follower count faster than you ever would have thought possible.

Basically you agree to follow a number of different accounts through this platform and in return a flood of new accounts also agreed to follow yours. You want to look for follower exchange services that operate in your specific industry, market, or niche because again the relevancy and engagement of your follower base is the real secret sauce to success with Instagram.

The other alternative to an exchange is to pay for Instagram followers via advertising or through a service, paying for Instagram followers is easy and you can buy them here. It’s a quick way to boost your social media presence on Instagram.

 

Hijack Hashtags

Hashtags are one of the most efficient means of communication and searching on Instagram, and at any one particular point in time there are hundreds – if not thousands – of popular hashtags that are getting a lot of engagement across all of Instagram.

Finding these red-hot hashtags isn’t hard, either. A little bit of research and due diligence will help you find relevant hashtags that are heating up, and these are the kinds of hashtags you want to be loading your content with.

It’s not a bad idea to look at the hashtags that your direct competitors use (make sure they are successful competitors). The coolest thing about successful social media marketing is that it leads fingerprints behind for savvy marketers to see. Finding what your competitors are doing to enjoy real success is as simple as paying attention to what they’re doing with their account, how they are framing their content, and the kinds of hashtags they are using our regular basis.

At the end of the day, as long as you implement the three tips and tricks we highlighted above you shouldn’t have any trouble at all dramatically improving your follower count. Make sure you include a Call To Action (CTA) with every post actually asking people to follow your account in conjunction with these tips and therefore you know it you’ll have a flood of new Instagram followers hitting your account every day!